2 in 3 parents have
life insurance
Join over 1 million
incredible parents
£25 Smyths Toys
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Reserved for you
£30 Argos
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Reserved for you
£30 M&S
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Reserved for you
£30 B&Q
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Reserved for you
£50 Smyths Toys
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Reserved for you
£60 Argos
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Reserved for you
£60 M&S
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Reserved for you
£60 B&Q
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Reserved for you

You'll pass on the plushie

That's ok too!

Free Plushie for your kids

It's yours when you protect your family today

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Did you know that 2 out of 3 parents
have life insurance?

On a mission to protect 1 million families

Join over 1 million parents

Red protects your little monsters

Life insurance, just for parents

Join over 1 million parents

Red protects your little monsters

Life insurance, just for parents

Protect your family now

No credit card required Free & fast quote

Get a free quote

1 in 29 children will lose a parent

That's 1 child in every classroom

Why life insurance?

When a family loses a loved one, nothing can replace them.

But life insurance ensures your family are supported financially if the unthinkable happens.

Did you know?

The majority of parents
have life insurance

67% covered
families at risk

Relax, we'll handle it

We'll help you to plan your cover, so you can take a load off your mind.

Why Red?

  • We're specialists in life insurance for parents.

  • We pay out 100% of legitimate claims.

  • No physical medical examinations.

Red Duo makes it
cheaper for couples.

With Red Duo you can get extra rewards when two people get covered at the same time.

"Feels like a weight off my shoulders. Thanks Red!"
Adam from Dorset

Red Rewards up to
£50 for each new policy.

Red Rewards are a way for us to say thank you to our new customers.

For every new policy, we offer a choice of welcome gifts. You can choose your gift when you take out insurance, and you will receive it after six months with us.

Red Monster Plushies are posted as soon as your cover is activated!

"So friendly and helpful. Would definitely recommend."
Paul from Essex

Price Promise means
your premium
never goes up.

At Red you can choose cover where your price will stay the same throughout the term of your policy.

We can also offer index linked cover that rises with inflation. Your premiums may increase with index linked cover.

Speak to us today to find out what’s best for you and your family.

"So friendly and helpful. Would definitely recommend."
Paul from Essex

Your stories

See why other parents chose Red Life Insurance to protect their families.

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With Red you're helping support children who have experienced the loss of a parent.

For every new policy we donate £1 to Childhood Bereavement Network. Registered charity No. 258825.


Did you know that every life insurance policy from Red also includes terminal illness cover as standard?

Speak to us today about how terminal illness cover can help support your family.

Need help?
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Book a free callback
Do I need life insurance?
How much does it cost?

FAQ

Do I need life insurance?

We know that money can't replace a loved one. But if the worst should happen to you, life insurance pays out a lump sum to your family. This can help them cover bills and carry on living their life as normally as possible.

Financial support can make the world of difference at a difficult time. If your household relies on two incomes, life insurance is a smart choice.

How much does it cost?

It's free to get a quote with Red. The price we give you on the phone is what you'll pay for the rest of your insurance term – no expensive surprises around the corner.

How much you pay for your insurance will vary depending on a few factors like your age, and if you smoke or not. We make sure to benchmark our rates against the UK's biggest insurers so you can rest assured that you're not paying above the odds.

Do you really pay out?

At Red, we pay out 100% of legitimate claims. When we set up your policy, we help you choose the length of your insurance and the amount that you want to get.

The only reason your policy wouldn't pay out is if if you aren't truthful on your application, engage in risky behaviour, or have unpaid monthly fees.

Why do you need to know if I smoke?

Smoking and using tobacco products is linked to a higher chance of disease and death. Even if you don’t smoke or vape regularly, it’s important that you tell us. If an application isn’t honest, it can mean that the insurance is invalid and won’t pay out.

Tobacco products include quitting aids like gum or patches, as well as cigarettes and vapes (or e-cigarettes). If you’ve used anything that contains any tobacco, it’s best to let us know.

Can we skip the phone call?

Life insurance is a bit more complex than other insurance policies, and often deals with very high pay out amounts. With Red’s experts on the line, we can find a policy that fits your unique needs quickly, and you can skip the time-consuming online forms.

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